The (Real) Truth of the Consumer
Social media has come to be an on the internet reflection of a fractured society.
In 2020, social media will knowledge its worst polarization yet…and, it is all by design and orchestrated by ill-willing actors. This is not about politics, this is about focus span, emotion and mental capacity.
If you’re a social media marketer, this is now your market…a human network of persons who are debating one another, fighting among each other, stoking their communities, attempting to hold up with the barrage of information and facts, and misinformation, to keep informed.
Now, let’s talk about social media advertising or any type of client engagement in this climate.
The final issue we require is a lot more promoting, faux personalized engagement, distractions or inauthentic customer experiences.
What people today have to have is a reassuring sense of reprieve, entertainment and genuine engagement.
Customers will need insights and direction. They require validation. They want to be heard. Customers want clarity and intuitive methods that connect the dots among their interests, intent and desired outcomes.
This is a lot more than personalization, it’s about humanization.
In 2020, and for years to follow, empathy becomes the killer app.
In a time when truth is elusive and even divisive in other conversations in our lives, we have to have to locate frequent truth in some thing.
That is the heart of any community. Let customer truth guide your approach from right here on out.
Be the truth of the consumer.
Please also make positive to study the other 2020 predictions and trends by some genuinely intelligent people…
Jennifer Heyman, Vice President, Digital & Social Media at Wells Fargo – @jheyman
Martin Jones, Sr. Marketing Manager at Cox Small business – @martinjonesaz
Gerry Moran, Global Head of Social Media Strategy at Cognizant – @GerryMoran
Srijana Angdembey, Director, Social Media Marketing at Oracle – @srijanaa
Pat Malone, Director – International Advertising, Sodexo – @marketermalone
Brian Fanzo, Founder, CEO and Keynote Speaker at iSocialFanz – @iSocialFanz
Amanda Gebhard, Global Social Media Communications at Boston Scientific – @amandagebhard
Jeff Bullas, CEO at Jeffbullas.com – @jeffbullas
Matt Rozen, Director, Brand Publishing and Enterprise Social Media at Adobe – @mattyroze
Lisa Marcyes, Director, Global Social Media at Oracle – @lisa_marcyes
Madalyn Sklar, Social Media Speaker and Consultant – @MadalynSklar
Lee Odden, CEO at TopRank Marketing – @leeodden
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